Convention Centres and Exhibitions


There are many economic benefits generated by successful conventions and exhibitions.  The most obvious is the spending incurred on setting up and running conventions and exhibitions.  This includes spending by convention and exhibition organisers, exhibitors at the event as well as delegates attending the conventions and visitors attending the exhibitions.


The second is from spending by delegates outside of the convention or exhibition. This includes accommodation, travel, sightseeing, meals, souvenirs, etc.


The third is from induced tourism.  Induced tourism occurs when international delegates and visitors return at a later date to visit the country as a tourist, in many cases with their families.  In turn, some of these return visitors become regular visitors to our shores.


Fourth, business to business conventions and exhibitions are a key meeting place for agreement to be reached on a wide range of different types of potential business agreements. These can be orders, cooperation agreements, foreign direct investment and so on.


It can therefore be seen that convention centres have an economic impact that is far wider than just the development and operation of the centres themselves.

Completed Projects


  • Economic viability assessment and macroeconomic contribution of an International Convention Centre in Swakopmund, Namibia. For Sand Rose Investments, 2013-4.

  • Economic viability assessment and macroeconomic contribution of the proposed International Convention Centre in Windhoek, Namibia. For the Puisano Development Group and the Ministry of Trade and Industry, Namibia, 2011.

  • Assessment of the economic contribution made by the Durban International Convention Centre. For the Durban ICC, undertaken annually since from 2009 to 2014.

  • Assessment of the anticipated macroeconomic contribution that would be made by the proposed Cape Town International Convention Centre (CTICC). For the Convenco steering committee, 2000.

  • Macroeconomic assessment actually made by the CTICC. For CTICC, updated annually since 2004.

  • Economic cost benefit analysis of the proposed expansion of the CTICC. For CTICC, 2012 and 2013.

  • Assessment of the economic contribution made by the Cape Town based Design Indaba held in 2009. For Interactive Africa. Undertaken annually since that time.

  • Assessment of the economic contribution made by the Sandton Convention Centre in Johannesburg. For the Convention Centre, 2008.